In the 80's, Jean-Claude Touboul learns the tailor's trade from his in-laws, and opens his shop: Jean-Claude Jonas, at 17 rue d'Aboukir.

In 1996, his son Laurent joined him in the adventure and Jonas & Cie opened its doors at 19 rue d'Aboukir. Whether by passion or by vocation, Jean-Claude and Laurent founded a men's ready-to-wear fashion house, where quality will always be a requirement to meet the customer's expectations. Low prices for a personalized service is what will gradually make the house famous.

With sharp eyes and undisputed expertise, Jonas & Cie always adapts itself to offer tailor-made and half-measured suits that are timeless and timeless, whose high-end fabrics are none other than the renowned Vitale Barberis, Reda and Holland and Sherry. And it is thanks to a reactivity and a team of passionate people that Alexandre, Jean-Claude's second son, operates in the workshop located at 15 de la rue. All the alterations are included in the price. 

Since its early years, Jonas & Cie has been a family business that only word of mouth keeps it going, thanks to a loyal and diversified clientele, from politicians to lawyers, businessmen, students and future brides and grooms. Salomé, Laurent's daughter, has also joined the adventure... Jonas & Cie is a family story dedicated to sublimating and underlining masculine elegance.